Purpose – Synthesis of the customer lifetime value and the shareholder value (SHV) approach in order to develop an integrated, marketing‐based method for corporate valuation. Design/methodology/approach – Discusses the limitations and assumptions of existing methods to estimate customer...

Purpose – The purpose of this paper is to link two key disciplines in finance and science in a way which is representative of the many challenges in the development of the knowledge economy. However, the valuation of intangibles remains a contentious issue in finance....

Purpose – The purpose of this paper is to study the mechanism through which decisions on the preferred governance mode of strategic technology alliances are made at the firm level. Design/methodology/approach – The author constructed a value‐mediated governance model that is empirically...

Purpose – The purpose of this paper is to evaluate the renaming effect of brand value of state‐owned corporations in Taiwan. Design/methodology/approach – This study aims to evaluate and analyze the value of the CPC brand by: using the Interbrand and Hirose models, and analyzing...

Purpose – The purpose of this article is to evaluate current techniques in capital budget decision making in Canada, including real options, and to integrate the results with similar previous studies. Design/methodology/approach – A mail survey was conducted, which included 88 large firms in...

Purpose – The purpose of this study is to examine the moderating effect of playing devious games on the relationship between budget‐emphasis in performance evaluation and attitudes towards the budgetary process. Design/methodology/approach – A survey questionnaire was selected. A...

The proliferation of mergers during the 70s and 80s has generated voluminous amounts of research with a primary focus on the impact to the shareholders from both the acquired and the acquiring firms. Relatively little research has been placed on the valuation process itself, especially within...

Capital budgeting in a live environment is crucially influenced by exposure to risk. Argues that while there are many risk analysis techniques that could be used to assist with investment appraisal (for example the incorporation of risk premiums in discount rates, simulation, sensitivity...

Proposes a new model called the strategy evaluation model. The need for this model is based on the ongoing criticism aimed at capital budgeting models which employ purely quantitative methods such as discounted cash flow techniques and financial ratio analysis. It has been suggested that these...