Purpose – The paper aims to question the post‐rational observations and traditional constructions of strategy in terms of what they achieve and what they fail to achieve, and seeks to reconstruct strategy as a multi‐dimensional, dynamic concept. Design/methodology/approach – For this...

Purpose – Besides applying knowledge in own products and services, firms increasingly exploit their knowledge assets externally, e.g. by means of licensing out technology. The aim of this paper is to help firms achieve strategic fit in the keep‐or‐sell issue, which results from potential...

Purpose – The paper aims to address the following questions: “How is value created within a firm?” and “Is the distinction between competitive and corporate strategy helpful in considering the processes of value creation?” Design/methodology/approach – The paper distinguishes five...

Purpose – This paper proposes a methodology for governing expatriate assignments in the context of corporate‐level objectives. Design/methodology/approach – The approach taken is to envisage expatriate managerial assignments within the theoretical framework of agency theory and the...

Purpose – The paper aims to assess the impact of corporate strategy on shareholder value in decline and turnaround situations. Design/methodology/approach – A sample of 45 turnaround firms was selected and matched against a control sample which did not face continuous decline over the time...

Purpose – This paper aims to explore the concept of capabilities and where they come from as well as their impact on integration and performance. Design/methodology/approach – The paper is presented in the form of a theoretical development and literature review. Findings – This paper...

Purpose – The aim of this paper is to describe “resource margin accounting” (RMA) as a valuation framework in strategic analysis. Design/methodology/approach – The paper defines RMA as an improved framework for valuation in competitive strategy, relative to existing value‐added and...

Purpose – A literature review, confirmed by in‐depth interviews in industry, indicated a high level of reluctance to implement horizontal collaboration in business. One of the main reasons is the lack of a strategic decision support framework for the implementation of horizontal...

Purpose – Almost since the inception of the resource‐based view (RBV), critics have complained that the view is weak in the prescriptive dimension. A recent statement of this critique is by Priem and Butler, who argue that the RBV does not address value creation. One aspect of this is that...

Purpose – This study seeks to introduce the role of resource and capability characteristics as drivers of a resource orientation (RO) and to examine empirically these relationships in different market conditions. Design/methodology/approach – This study was conducted using a nation‐wide...