interests of the primary stakeholder, the Romanian student, by analysing their perception of the Facebook engagement strategies … - distributed to student stakeholders through the official Facebook accounts of the public and private Romanian universities. The … study has three key findings: 1) Students welcome an active official Facebook presence by their University and professors; 2 …

interests of the primary stakeholder, the Romanian student, by analysing their perception of the Facebook engagement strategies … - distributed to student stakeholders through the official Facebook accounts of the public and private Romanian universities. The … study has three key findings: 1) Students welcome an active official Facebook presence by their University and professors; 2 …

company website, emailing and online advertising, while they qualify email, website, Facebook and Google Maps as the most …

Facebook. This type of brand community represents a subgroup of virtual communities, which is known as communities of …'s participation on brand pages on Facebook. Also, we aim to investigate the importance of the Facebook fan page as a tool for a …

of this paper is to present a manner of using Facebook for faculties in order to better communicate with students. Thus … recommendations for using Facebook for university staff and professors. …

(SNSs) such as Facebook, Twitter and LinkedIn has spawned questions regarding the possibility of using such new platforms in …