. Furthermore, concealment by low-benefit consumers increases direct privacy harm, and consumer welfare is higher with deflection …

,596 online display (banner) advertising campaigns to explore how privacy regulation in the European Union (EU) has influenced … advertising effectiveness. This privacy regulation restricted advertisers' ability to collect data on Web users in order to target …Advertisers use online customer data to target their marketing appeals. This has heightened consumers' privacy concerns …

consumers do not always prefer more services to less because of the privacy concerns. These concerns arise from the revelation … consumers have heterogeneous concerns about privacy. In successive generalizations, we allow the vendor to offer a fixed level … (between certain thresholds) offers a bunched contract, wherein consumers with low privacy concerns receive a variable services …

privacy from the marketplace operator to each individual trader. We show how online transactions between trading partners can … be conducted in total privacy, so that not even the marketplace owner/operator can exploit transaction information for …

In this article, we examine whether a better econometric specification of the sales-advertising relationship leads to … profit flow to the dynamics of advertising. On the basis of a generalized variant of their constant-elasticity model, we … compare various lag structures, and derive the corresponding decision rules to determine the optimal advertising budget …

This is an exploratory study of the determinants of the size of the advertising budget in duopolistic competition. The … increase in immediate advertising effectiveness increases expenditures. An increase in the lag coefficient increases …

An approach based on dynamic conjectural variations is advanced for developing dynamic advertising strategies in a … the ready-to-eat cereal industry, it is shown that advertising strategies based on dynamic conjectural variations can … better explain the advertising of the cereal competitors than can open- loop advertising strategies. …

Closed-loop (perfect) equilibria in a Lanchester duopoly differential game of advertising competition are used as the …-Cola, a formal statistical testing procedure is used to detect whether closed-loop equilibrium advertising strategies are used … general model is estimated. Results indicate that closed-loop equilibria better explain dynamic advertising competition than …