Morrison, Donald G. - In: Management Science 13 (1967) 12, pp. 775-775
In the first part of this paper we will review and modify the cluster analysis procedure presented by Green, Frank and Robinson [Green, P. E., R. E. Frank, P. J. Robinson. 1967. Cluster analysis in test market selection. Management Sci. 13 (8, April) B387-B400.] in a recent issue of this...