A stochastic model of purchase behavior is developed to aid marketing managers analyze and predict consumer purchase behavior. The model is based upon a composite structure, that is, it integrates several submodel components (e.g., brand choice and purchase incidence behavior) within its...

A stochastic model is developed with application to both the study of consumer behavior and the scheduling of advertising media. This model incorporates a stochastic response behavior model which examines changes in brand purchase probability over time through the integration of consumer...

In a previous article, a new model of brand choice and purchase timing behavior has been discussed with respect to its theoretical foundations and mathematical development (Zufryden, F. S. 1977. A composite heterogeneous model of brand choice and purchase timing behavior, theoretical...

A stochastic model is proposed to study the effect of advertising on consumer purchase dynamics by specifically relating the distribution of exposures, from a brand's media schedule, to brand purchase incidence behavior patterns over time. The approach is based on underlying individual consumer...

A note submitted to Management Science by Lodish [Lodish, L. M. 1975. A note on modelling the relationship of diminishing returns to media overlap for the media planning problem. Management Sci. 22 (1, September) 111-116.] comments on a media model previously published in this journal [Zufryden,...