An interactive goal programming approach for assessing scenario probabilities used in long-range forecasting and decision analysis is developed and illustrated using a small numerical example. The method only requires marginal event probability and ordinal or interval first-order conditional...

A recent article by Lilien (Lilien, Gary L. 1979. ADVISOR 2: Modeling the marketing mix decision for industrial products. Management Sci. 25 (February) 191--204.) reports the principal findings of the ADVISOR 2 project, in which regression models are used to explain levels of advertising and...