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This paper provides an empirical investigation of how firms with cost advantages (cost disadvantages) exploit (cope with) their advantages (disadvantages) through their pricing behavior. Guided by microeconomic theory and insights from the industrial organization literature, we develop testable...
Persistent link: https://www.econbiz.de/10009191428
This paper considers the intertemporal pricing problem for a monopolist marketing a new product. The key feature differentiating this paper from the extant management science literature on intertemporal pricing is the assumption that consumers are intertemporal utility maximizers. A subgame...
Persistent link: https://www.econbiz.de/10009197808
We explore opportunities for targeted pricing for a retailer that only tracks weekly store-level aggregate sales and marketing-mix information. We show that it is possible, using these data, to recover essential features of the underlying distribution of consumer willingness to pay. Knowledge of...
Persistent link: https://www.econbiz.de/10009204334
Discrete choice models of demand have typically been estimated assuming that prices are exogenous. Since unobservable (to the researcher) product attributes, such as coupon availability, may impact consumer utility as well as price setting by firms, we treat prices as endogenous. Specifically,...
Persistent link: https://www.econbiz.de/10009214589