Farris, Paul W.; Buzzell, Robert D. - In: Management Science 26 (1980) 1, pp. 97-101
A recent article by Lilien (Lilien, Gary L. 1979. ADVISOR 2: Modeling the marketing mix decision for industrial products. Management Sci. 25 (February) 191--204.) reports the principal findings of the ADVISOR 2 project, in which regression models are used to explain levels of advertising and...
