A market share attraction model of competitive effort allocation by two firms is formulated as a constant sum, two-person game. The dependence of optimal competitive effort allocations on factors such as gross profit margins, relative effectiveness of effort, and attraction elasticity of effort...

This paper surveys models and algorithms dealing with partially observable Markov decision processes. A partially observable Markov decision process (POMDP) is a generalization of a Markov decision process which permits uncertainty regarding the state of a Markov process and allows for state...

A stochastic, sequential model is developed to determine optimal advertising expenditures as a function of product maturity and past advertising. Random demand for the product depends upon an aggregate measure of current and past advertising called "goodwill," and the position of the product in...