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Defensive Marketing Strategies: An Equilibrium Analysis Based on Decoupled Response Function Models

Kumar, K. Ravi; Sudharshan, D. - In: Management Science 34 (1988) 7, pp. 805-815

The entry of a new product (attacker) into a competitive market is likely to provoke responses from some or all of the existing products (defenders). This paper investigates the development of optimal defensive strategies based on an understanding of the possible reactions of all the defenders...

Persistent link: https://www.econbiz.de/10009191502

Advance Booking Discount Programs Under Retail Competition

McCardle, Kevin; Rajaram, Kumar; Tang, Christopher S. - In: Management Science 50 (2004) 5, pp. 701-708

We model a situation in which two retailers consider launching an "Advance Booking Discount" (ABD) program. In this program, customers are enticed to precommit their orders at a discount price prior to the regular selling season. However, these precommitted orders are filled during the selling...

Persistent link: https://www.econbiz.de/10009191839

Price Versus Production Postponement: Capacity and Competition

Mieghem, Jan A. Van; Dada, Maqbool - In: Management Science 45 (1999) 12, pp. 1639-1649

realization of uncertainty. We show how competition, uncertainty, and the timing of operational decisions influence the strategic …-post pricing before production postponement reengineering. While more postponement increases firm value, it is counterintuitive … oligopolistic and perfect competition for which pure equilibria are derived. Interestingly, the relative value of operational …

Persistent link: https://www.econbiz.de/10009198232

Competition and Structure in Serial Supply Chains with Deterministic Demand

Corbett, Charles J.; Karmarkar, Uday S. - In: Management Science 47 (2001) 7, pp. 966-978

take the outcomes of the subsequent post-entry (Cournot) competition into account in making their entry decisions. We …

Persistent link: https://www.econbiz.de/10009204324

Distribution Channels: An Extension of Exclusive Retailership

Trivedi, Minakshi - In: Management Science 44 (1998) 7, pp. 896-909

the growing literature of channel competition by analyzing three channel structures, the least constrained of which deals …

Persistent link: https://www.econbiz.de/10009204503

The Dynamics of Prices and Market Shares Over the Product Life Cycle

Wernerfelt, Birger - In: Management Science 31 (1985) 8, pp. 928-939

We analyze a duopoly through a differential game, in which the players set prices as functions of time. Under reasonable assumptions, we find that prices first decline, then increase. The market share of the biggest firm grows initially but decreases later. It is demonstrated that a firm may...

Persistent link: https://www.econbiz.de/10009214052

Frictionless Commerce? A Comparison of Internet and Conventional Retailers

Brynjolfsson, Erik; Smith, Michael D. - In: Management Science 46 (2000) 4, pp. 563-585

data set of over 8,500 price observations collected over a period of 15 months, we compare pricing behavior at 41 Internet … heavily branded retailers. We conclude that while there is lower friction in many dimensions of Internet competition, branding …

Persistent link: https://www.econbiz.de/10009214535

Research Note--Competitive Bundling and Counterbundling with Generalist and Specialist Firms

Ghosh, Bikram; Balachander, Subramanian - In: Management Science 53 (2007) 1, pp. 159-168

study competition between a multiproduct generalist firm and two single-product specialist firms in two product categories … customers. Finally, we note that under other market conditions, concurrent bundling by competitors escalates price competition …

Persistent link: https://www.econbiz.de/10009218355

Effects of Piracy on Quality of Information Goods

Lahiri, Atanu; Dey, Debabrata - In: Management Science 59 (2013) 1, pp. 245-264

It is commonly believed that piracy of information goods leads to lower profits, which translate to lower incentives to invest in innovation and eventually to lower-quality products. Manufacturers, policy makers, and researchers all claim that inadequate piracy enforcement efforts translate to...

Persistent link: https://www.econbiz.de/10010990428

Selling to Strategic Consumers When Product Value Is Uncertain: The Value of Matching Supply and Demand

Swinney, Robert - In: Management Science 57 (2011) 10, pp. 1737-1751

We address the value of quick response production practices when selling to a forward-looking consumer population with uncertain, heterogeneous valuations for a product. Consumers have the option of purchasing the product early, before its value has been learned, or delaying the purchase...

Persistent link: https://www.econbiz.de/10010990465