Krishnan, K. S.; Gupta, Shiv K. - In: Management Science 13 (1967) 7, pp. 568-583
A mathematical model is developed for a marketing situation with two competitors when each competitor has two control variables, viz. price and promotional effort. The model discussed in this paper is an extension of Mills' model [Bass, Frank M., Buzzell, Robert D., Greene, Mark R., Lazer,...