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In this paper, we study the drivers of customer satisfaction for financial services. We discuss a full Bayesian analysis based on data collected from customers of a leading financial services company. Our approach allows us to explicitly accommodate missing data and enables quantitative...
Persistent link: https://www.econbiz.de/10009214701
We study the key determinants of customer satisfaction with software products. Our analysis, based upon a large sample of over 2,500 customer responses, suggests that capability and usability are the critical drivers of overall customer satisfaction. We also find that the importance of seven key...
Persistent link: https://www.econbiz.de/10009197843
The information technology (IT) industry is characterized by rapid innovation and intense competition. To survive, IT firms must develop high quality software products on time and at low cost. A key issue is whether high levels of quality can be achieved without adversely impacting cycle time...
Persistent link: https://www.econbiz.de/10009214042
Various research areas face the methodological problems presented by nonnegative integer count data drawn from heterogeneous populations. We present a disaggregate negative binomial regression procedure for analysis of count data observed for a heterogeneous sample of cross-sections, possibly...
Persistent link: https://www.econbiz.de/10009208525