Christensen, Clayton M.; Suárez, Fernando F.; … - In: Management Science 44 (1998) 12-Part-2, pp. 207-207
Technology strategy variables tend to predominate as predictors of survival in the fast-changing rigid disk drive … industry. Building on these previous studies, we here test the hypothesis that the technological and market strategies of a new … particular, we propose that firms that target new market segments with an architectural innovation will tend to be more …