Market structure models are used to identify submarkets or to test for the presence of submarkets where within-group competition is much stronger than across group competition. The implicit assumption in such models is that the brands in a submarket compete on the basis of their shared product...

A brand switching model that considers the choices: previous choice, current choice, and substitute choice, if the current choice were not available, is developed and estimated. An important assumption of the model is that the market consists of two types of consumers: "Loyals" and "Shoppers."...

We examine, in a strategic setting, the broad issue of how retail channel structures--retail monopoly versus retail duopoly--impact a manufacturer's optimal new product design, both in terms of engineering design specifications as well as manufacturer and retailer profits. Our strategic...

We model the situation where the productivity of members of a group, such as a salesforce, is periodically evaluated; those whose performance is sub-par are dismissed and replaced by new members. Individual productivity is modeled as a random variable, the distribution of which is a function of an...

Consumers purchase conspicuous goods to satisfy not only material needs but also social needs such as prestige. In an attempt to meet these social needs, producers of conspicuous goods like cars, perfumes, and watches, highlight the exclusivity of their products. In this paper, we propose a...

Mixed strategies are widely used to model strategic situations in diverse fields such as economics, marketing, political science, and biology. However, some of the implications of asymmetric mixed-strategy solutions are counterintuitive. We develop a stylized model of patent race to examine some...

In this paper, we study the name-your-own-price (NYOP) channel. We examine theoretically and empirically whether asking consumers to place a joint bid for multiple items, rather than bid one item at a time as practiced today, can increase NYOP retailers' profits. Relatedly, we also examine...

Some luxury goods manufacturers offer limited editions of their products, whereas some others market multiple product lines. Researchers have found that reference groups shape consumer evaluations of these product categories. Yet little empirical research has examined how reference groups affect...