Chen, Yuxin; Moorthy, Sridhar; Zhang, Z. John - In: Management Science 51 (2005) 7, pp. 1131-1140
Promotional tools such as rebates and coupons are usually seen as different ways of price discriminating among consumers. We focus on a different property of rebates: their ability to price discriminate within a consumer among her postpurchase states. Unlike price discrimination between...