Online reputation -"feedback"- mechanism aim to mitigate the moral hazard problem associated with spatially distant exchange among strangers by providing traders with the type of information available in small groups, where members are frequently involved in another's dealings. We compare...

Reciprocity in feedback giving distorts the production and content of reputation information in a market, hampering trust and trade efficiency. Guided by feedback patterns observed on eBay and other platforms, we run laboratory experiments to investigate how reciprocity can be managed by changes...