Previous research suggests firms can build a market share advantage by preempting later entrants with a broad product line and expanding rapidly into related markets. Whether such a strategy leads to a pioneering profit advantage relative to followers also depends on its cost effects. In this...

This paper extends the theoretical literature on firms' optimal information strategies to the situation when a firm's management attention capacity to process available data is scarce. In this case, a firm's optimal market intelligence strategy must trade off learning a little about a broad...

We examine the optimal acquisition of information about a common uncertain cost factor by two competing firms seeking to price a new product. We show that existing findings regarding the acquisition of demand information or the acquisition of either cost or demand information related to quantity...