Ding, Min; Eliashberg, Jehoshua; Huber, Joel; Saini, Ritesh - In: Management Science 51 (2005) 3, pp. 352-364
E-commerce has proved to be fertile ground for new business models, which may be patented (for up to 20 years) and have potentially far-reaching impact on the e-commerce landscape. One such electronic market is the reverse-auction model popularized by Priceline.com. There is still uncertainty...
