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This research investigates preference uncertainty generated as a function of specific alternative characteristics during multiattribute evaluative judgments. We propose that preference uncertainty has at least two behavioral manifestations: longer judgment times and greater response error in...
Persistent link: https://www.econbiz.de/10009197379
This paper extends the behavioral results reported in Fischer et al. (2000) by developing a model addressing preference uncertainty in multiattribute evaluation. The model is motivated by two hypotheses regarding properties of multiattribute profiles that lead to greater preference uncertainty....
Persistent link: https://www.econbiz.de/10009204058
This study argues the need for, and then develops, some graph theoretic approaches for comparing complex information processing models of individual decisions. Two similarity coefficients are proposed, and a coefficient based on path and reachability structure is shown to be preferable. Some...
Persistent link: https://www.econbiz.de/10009189709