Eliashberg, Jehoshua; Steinberg, Richard - In: Management Science 37 (1991) 11, pp. 1452-1473
We model joint production-marketing strategies for two firms with asymmetric production cost structures in competition. The first firm, called the "Production-smoother," faces a convex production cost and a linear inventory holding cost. The second firm, called the "Order-taker," faces a linear...