Do price promotions generate additional revenue and for whom? Which brand, category, and market conditions influence promotional benefits and their allocation across manufacturers and retailers? To answer these questions, we conduct a large-scale econometric investigation of the effects of price...

Since the abolishment of the mandatory draft the U.S. Navy, along with the other services, has engaged in aggressive marketing strategies in order to attract a sufficient number of qualified individuals to volunteer enlistment. The purpose of this study is to investigate the effectiveness of...

The effects of treatment and legal supervision on narcotics use and criminal activities were assessed by applying newly developed time-series methods that disentangle the long-term (permanent) and the short-term (temporary) effects of intervention. A multivariate systems approach was used to...

We examine the problem of pricing in a market where one brand acts as a price leader. We develop a procedure to estimate a leader's price rule, which is optimal given a sales target objective, and allows for the inclusion of demand forecasts. We illustrate our estimation procedure by calibrating...

We consider the long-run odds that narcotics users remain abstinent after methadone treatment. A flexible split-hazard specification that allows for individual-level differences in both the long-run probability of eventual relapse and the short-run timing of relapse is developed. The model is...