Lee, Jonathan; Boatwright, Peter; Kamakura, Wagner A. - In: Management Science 49 (2003) 2, pp. 179-196
In a situation where several hundred new music albums are released each month, producing sales forecasts in a reliable and consistent manner is a rather difficult and cumbersome task. The purpose of this study is to obtain sales forecasts for a new album before it is introduced. We develop a...