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Innovation and creativity in the media industry : what? where? how?
Küng, Lucy - In: Management and innovation in the media industry, (pp. 3-13). 2008
Persistent link: https://www.econbiz.de/10003791204
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Understanding innnovation in new and young media firms
McKelvie, Alexander; Wiklund, Johan - In: Management and innovation in the media industry, (pp. 15-35). 2008
Persistent link: https://www.econbiz.de/10003791206
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Applying intellectual property rights theory to the analysis of innovation competition in mass media content markets : a general framework and a theoretical application to media formats
Lobigs, Frank; Siegert, Gabriele - In: Management and innovation in the media industry, (pp. 37-63). 2008
Persistent link: https://www.econbiz.de/10003791210
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Towards a methodological foundation of media innovation research
Habann, Frank - In: Management and innovation in the media industry, (pp. 67-86). 2008
Persistent link: https://www.econbiz.de/10003791215
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Transformations in the media industry : customization and branding as strategic choices for media firms
Andjelic, Ana - In: Management and innovation in the media industry, (pp. 109-129). 2008
Persistent link: https://www.econbiz.de/10003791222
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Strategies to exploit the advantages of new targeting technologies : realizing the advertising revenue potential of media audiences
Wildman, Steven S. - In: Management and innovation in the media industry, (pp. 131-150). 2008
Persistent link: https://www.econbiz.de/10003791273
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Media organizational culture and innovative performance
Wurff, Richard van der; Leenders, Mark - In: Management and innovation in the media industry, (pp. 151-171). 2008
Persistent link: https://www.econbiz.de/10003791277
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Diffusion of innovation in news organizations : action research of middle managers in Danish mass media
Lund, Anker Brink - In: Management and innovation in the media industry, (pp. 199-214). 2008
Persistent link: https://www.econbiz.de/10003791285
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Social piloting as testing methodology for media innovations
Tasch, Andreas E.; Fredberg, Tobias - In: Management and innovation in the media industry, (pp. 241-261). 2008
Persistent link: https://www.econbiz.de/10003791383
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Managing innovation in audience measurement : the US case studies of BookScan and the local people meter
Napoli, Philip M.; Andrews, Kurt - In: Management and innovation in the media industry, (pp. 263-285). 2008
Persistent link: https://www.econbiz.de/10003791387