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The New Marketing Myopia: Crit...
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Management decision : MD
Journal of marketing management : MM
27
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Long range planning : LRP ; international journal of strategic management
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European Journal of Marketing
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Critical marketing : issues in contemporary marketing
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Putting AIM in context : retrospective and prospective views on UK management research initiatives
Wensley, Robin
- In:
Management decision : MD
47
(
2009
)
9
,
pp. 1476-1484
Persistent link: https://www.econbiz.de/10009524484
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Managerial judgement in strategic marketing: Some preliminary thoughts
Brownlie, Douglas
;
Spender, Jason Christopher
- In:
Management decision : MD
33
(
1995
)
6
,
pp. 39-50
Persistent link: https://www.econbiz.de/10006592361
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