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Assessing the Status of Marketing in Architectural Service Firms
Morgan, Robert E.; Foreman, Susan K.; Poh, Tony C.C. - In: Management decision : MD 32 (1994) 4, pp. 36-42
Persistent link: https://www.econbiz.de/10006598696
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Theories of international trade, foreign direct investment and firm internationalization: A critique
Morgan, Robert E.; Katsikeas, Constantine S. - In: Management decision : MD 35 (1997) 1-2, pp. 68-78
Persistent link: https://www.econbiz.de/10006584175
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Conceptual foundations of marketing and marketing theory
Morgan, Robert E. - In: Management decision : MD 34 (1996) 10, pp. 19-26
Persistent link: https://www.econbiz.de/10006588459
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Behaviourism in the study of salesperson-customer interactions
Cadogan, John W.; Simintiras, Antonis C. - In: Management decision : MD 34 (1996) 6, pp. 57-64
Persistent link: https://www.econbiz.de/10006589923