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Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?
Banker, Rajiv D.
;
Mashruwala, Raj
;
Tripathy, Arindam
- In:
Management decision : MD
52
(
2014
)
5
,
pp. 872-896
Persistent link: https://www.econbiz.de/10010387088
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