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Effects of content class with endorsement and information relevancy on purchase intention
Wang, Alex; Lin, Carolyn - In: Management research review 34 (2011) 4, pp. 417-436
Persistent link: https://www.econbiz.de/10008927431
Cover Image
Effects of content class with endorsement and information relevancy on purchase intention
Wang, Alex; Lin, Carolyn - In: Management research review 34 (2011) 4, pp. 417-435
Persistent link: https://www.econbiz.de/10009011433