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"Like it or not": Consumer responses to word-of-mouth communication in on-line social networks
Coulter, Keith S.; Roggeveen, Anne - In: Management research review 35 (2012) 9, pp. 878-900
Persistent link: https://www.econbiz.de/10009996198
Cover Image
"Like it or not" : consumer responses to word-of-mouth communication in on-line social networks
Coulter, Keith S.; Roggeveen, Anne - In: Management research review 35 (2012) 9, pp. 878-899
Persistent link: https://www.econbiz.de/10009660469