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Responding to rivals and complements : how market concentration shapes generational product innovation strategy
Turner, Scott F.; Mitchell, Will; Bettis, Richard A. - In: Organization science : a journal of the Institute for … 21 (2010) 4, pp. 854-872
Persistent link: https://www.econbiz.de/10008647621
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Demonstrations and price competition in new product release
Boleslavsky, Raphael; Cotton, Christopher; Gurnani, Haresh - In: Management science : journal of the Institute for … 63 (2017) 6, pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
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Organizing for product development across technological environments : performance trade-offs and priorities
Cardinal, Laura B.; Turner, Scott F.; Fern, Michael J.; … - In: Organization science : a journal of the Institute for … 22 (2011) 4, pp. 1000-1025
Persistent link: https://www.econbiz.de/10009272314