//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Development of Digital TV in E...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Fernsehen
3
Television
3
Consumer behaviour
2
Fernsehwerbung
2
Konsumentenverhalten
2
Television advertising
2
advertising
2
television
2
Business organization
1
Communication
1
Competition
1
EU countries
1
EU-Staaten
1
Eigeninteresse
1
Gambling
1
Gefangenendilemma
1
Glücksspiel
1
Großbritannien
1
Information behaviour
1
Information technology
1
Informationstechnik
1
Informationsverhalten
1
Internet marketing
1
Kommunikation
1
Lohnstruktur
1
Make-or- Buy-Entscheidung
1
Make-or-buy decision
1
Online search
1
Online-Marketing
1
Online-Recherche
1
Prisoner's dilemma
1
Product information
1
Produktinformation
1
Search engine
1
Self-interest
1
Social behaviour
1
Soziales Verhalten
1
Spain
1
Spanien
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cowgill, Bo
1
Joo, Mingyu
1
Wilbur, Kenneth C.
1
Zhu, Yi
1
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing communications
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
European journal of marketing : EJM
3
Journal of marketing research : JMR
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
Angewandte Medienforschung
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arts and the market
1
Business history review
1
Decision
1
EBL-Schweitzer
1
Economic development : journal of the Institute of Economics, Skopje
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of sports marketing & sponsorship
1
Journal of Chinese economic and foreign trade studies
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of health economics
1
Journal of public economics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Operational Research Society : OR
1
MIT sloan management review
1
Marketing Science
1
Marketing intelligence & planning
1
Mass media files
1
McGraw-Hill Television Series
1
McGraw-Hill series in marketing and advertising
1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
Preprint / Fakultät für Wirtschaftswissenschaft der Otto-von-Guericke-Universität Magdeburg
1
Simon Business School working paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->