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Impact of colors on advertisement and packaging on buying behavior
Seher, Tabinda
;
Arshad, Muhammad
;
Ellahi, Shaheer
; …
- In:
Management science letters
2
(
2012
)
6
,
pp. 2085-2096
Persistent link: https://www.econbiz.de/10010077984
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Impact of consumption aspirations and brand knowledge on customer decision making : evidence form fast food industry of Pakistan
Ellahi, Shaheer
;
Arshad, Muhammad
;
Shamoon, Sumaira
; …
- In:
Management science letters
2
(
2012
)
7
,
pp. 2409-2416
Persistent link: https://www.econbiz.de/10010078029
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