Nigro, Peter J.; Alexander, Gordon J.; Jones, Jonathan D. - In: Managerial and Decision Economics 18 (1997) 7-8, pp. 719-729
Using survey data on a random sample of 2000 mutual fund investors, we classify investors by their level of financial literacy and their place of mutual fund purchase. After using a probit model to separately estimate the determinants of an investor's choice of distribution channel and level of...