Fibich, Gadi; Gavious, Arieh; Lowengart, Oded - In: Managerial and Decision Economics 28 (2007) 6, pp. 569-577
In this study we demonstrate how a reference price may affect the degree of price rigidity|flexibility. For this, we construct a model of reference-price formation, which we use to analyze the effect of asymmetric reference price (cut 'effects') on the profitability of price promotions. We...
