Narrow search
Showing 1 - 2 of 2
Cover Image
Issues in advertising: The economics of persuasion.: D. G. Tuerck (Ed.), Issues in advertising: The economics of persuasion, AEI, 1978, pp. 284. $5.75 paper, $10.75 cloth
Reid, Gavin C - In: Managerial and Decision Economics 1 (1980) 3, pp. 164-164
Persistent link: https://www.econbiz.de/10008839139
Cover Image
The political economy of advertising.: D. G. Tuerck (Ed.), The political economy of advertising, AEI, 1978, pp. 217. $4.75 paper, $9.75 cloth
Reid, Gavin C - In: Managerial and Decision Economics 1 (1980) 3, pp. 164-166
Persistent link: https://www.econbiz.de/10008839144