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Relationship marketing through virtual reality and augmented reality
Daisy, Anjali - In: Managerial challenges and social impacts of virtual and …, (pp. 1-12). 2020
Persistent link: https://www.econbiz.de/10012180424
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Embedding virtual reality and artificial intelligence in integrated marketing communications
Ferreira, Mónica; Fino, Fábia Patrícia Fidalgo - In: Managerial challenges and social impacts of virtual and …, (pp. 13-43). 2020
Persistent link: https://www.econbiz.de/10012180437
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Managerial challenges in VR and AR in Asia
Padma Panchapakesan - In: Managerial challenges and social impacts of virtual and …, (pp. 44-54). 2020
Persistent link: https://www.econbiz.de/10012180670
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The use of augmented reality in the marketing mix of physical products : current practices and future implications
Langaro, Daniela; Martins, Luis Bravo - In: Managerial challenges and social impacts of virtual and …, (pp. 55-75). 2020
Persistent link: https://www.econbiz.de/10012180700
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Augmented reality and mobile consumers : mining reviews of AR applications for consumer perceptions
Canbolat, Zehra Nur; Pinarbasi, Fatih - In: Managerial challenges and social impacts of virtual and …, (pp. 76-94). 2020
Persistent link: https://www.econbiz.de/10012180712
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Augmented reality in the context of automotive manufacturing
Garcia, Gisela Pires - In: Managerial challenges and social impacts of virtual and …, (pp. 95-110). 2020
Persistent link: https://www.econbiz.de/10012180735
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Implications of gamification and virtual reality in higher education
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Managerial challenges and social impacts of virtual and …, (pp. 111-124). 2020
Persistent link: https://www.econbiz.de/10012180755
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The use of VR in journalism : opportunities and challenges
Tribusean, Irina - In: Managerial challenges and social impacts of virtual and …, (pp. 125-141). 2020
Persistent link: https://www.econbiz.de/10012181123
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Privacy concerns in the VR and AR applications in creative cultural industries : a text mining study
Kang, Yowei; Yang, Kenneth C. C. - In: Managerial challenges and social impacts of virtual and …, (pp. 142-164). 2020
Persistent link: https://www.econbiz.de/10012181135
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How digital realities will change professional reality : real-time multiplayer jobs
Melro, Ricardo - In: Managerial challenges and social impacts of virtual and …, (pp. 165-177). 2020
Persistent link: https://www.econbiz.de/10012181329