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The role and changing nature of marketing intelligence
Smith, D. V. L. - In: Market research handbook, (pp. 3-36). 2007
Persistent link: https://www.econbiz.de/10003548564
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What is market research?
Phillips, Adam - In: Market research handbook, (pp. 37-60). 2007
Persistent link: https://www.econbiz.de/10003548566
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Data collection: key stone and cornerstones
Kelly, John - In: Market research handbook, (pp. 61-98). 2007
Persistent link: https://www.econbiz.de/10003548570
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The market research process
Schroiff, Hans-Willi - In: Market research handbook, (pp. 99-128). 2007
Persistent link: https://www.econbiz.de/10003548576
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Developing a company strategy
Loosschilder, Gerard H.; Schellekens, Maarten - In: Market research handbook, (pp. 131-148). 2007
Persistent link: https://www.econbiz.de/10003548586
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Research for innovation : defining market propositions
Osta, Elisabetta; Cartwright, Phillip A.; Prabhu, Jaideep; … - In: Market research handbook, (pp. 149-167). 2007
Persistent link: https://www.econbiz.de/10003548601
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Media research
Green, Andrew - In: Market research handbook, (pp. 219-238). 2007
Persistent link: https://www.econbiz.de/10003548617
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Business to business research
McPhee, Neil - In: Market research handbook, (pp. 251-265). 2007
Persistent link: https://www.econbiz.de/10003548685
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Research in specific domains : healthcare; automotives and telecom
Huisman, Dirk - In: Market research handbook, (pp. 267-281). 2007
Persistent link: https://www.econbiz.de/10003548695
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Youth research
Le Bigot, Joe͏̈l-Yves; Lott-Vernet, Catherine; … - In: Market research handbook, (pp. 283-297). 2007
Persistent link: https://www.econbiz.de/10003548739