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Barczak, Gloria
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Sultan, Fareena
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Marketing letters : a journal of research in marketing
Marketing management : a quarterly business management publication of the American Marketing Association
Research technology management : RTM
The journal of product innovation management : an internat. publication of the Product Development & Management Association
86
The journal of business forecasting : methods & systems
11
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of Business Research
4
Journal of business research : JBR
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R & D management
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Research technology management
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Business Horizons
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Marketing Letters
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The journal of business & industrial marketing
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Harvard-Business-Manager : das Wissen der Besten
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International Journal of Innovation Management (ijim)
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International journal of physical distribution & logistics management : IJPD & LM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of Advertising Research
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Journal of advertising research
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Journal of engineering and technology management : JET-M
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Journal of international marketing
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Report / Marketing Science Institute
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Sloan management review
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The journal of supply chain management : a global review of purchasing and supply
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Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
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TURNING MARKETING RESEARCH HIGH-TECH - Marketing research needs a boost in image to be of help to technology companies.
Sultan, Fareena
;
Barczak, Gloria
- In:
Marketing management : a quarterly business management …
8
(
1999
)
4
,
pp. 25-30
Persistent link: https://www.econbiz.de/10007244066
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Use or Lose - Is your company employing information technology in new-product development?
Barczak, Gloria
;
Sultan, Fareena
- In:
Marketing management : a quarterly business management …
15
(
2006
)
2
,
pp. 30-37
Persistent link: https://www.econbiz.de/10007225334
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