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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Phau, Ian"
~person:"Verhoef, Peter C."
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Phau, Ian
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Marketing letters : a journal of research in marketing
Marketing intelligence & planning
8
Journal of business research : JBR
7
Journal of fashion marketing and management
7
ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of promotion management : JPM
6
Journal of retailing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
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Direct marketing : an international journal
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European journal of marketing : EJM
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Journal of interactive marketing
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Journal of strategic marketing
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Strategic change
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Young consumers : insight and ideas for responsible marketers
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Asia Pacific Journal of Marketing and Logistics Ser.
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Asia-Pacific journal of business administration
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Brand management ; Vol. 4
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Econometric Institute research papers
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GfK marketing intelligence review : Marketingforschung für die Praxis
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International journal of consumer studies
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International journal of wine business research : IJWBR
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business ethics : JOBE
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality and tourism insights
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
2
Understanding consumers' multichannel choices across the different stages of the buying process
Gensler, Sonja
;
Verhoef, Peter C.
;
Böhm, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 987-1003
Persistent link: https://www.econbiz.de/10009684826
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