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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Emotion"
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Emotion
Consumer behaviour
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Brand management
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Ahuvia, Aaron
2
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
162
Journal of retailing and consumer services
138
International journal of hospitality management
96
Psychology & marketing
60
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Tourism management : research, policies, practice
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
The journal of brand management : an international journal
41
The journal of services marketing
38
Journal of travel and tourism marketing
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
The journal of product & brand management
37
Journal of hospitality marketing & management
36
European journal of marketing : EJM
33
International journal of consumer studies
30
International journal of contemporary hospitality management
30
Journal of marketing research : JMR
29
The service industries journal
28
Journal of marketing communications
24
Journal of marketing management : MM
24
European journal of marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of business ethics : JOBE
22
Journal of consumer behaviour : an international research review
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Tourism management perspectives : TMP
21
Asia Pacific journal of marketing and logistics
20
Journal of promotion management : innovations in planning and applied research
19
Journal of service research : JSR
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Cogent business & management
16
Journal of behavioral decision making
16
SpringerLink / Bücher
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Australasian marketing journal
15
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of customer behaviour
15
Journal of economic psychology : research in economic psychology and behavioral economics
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1
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
2
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
3
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
Saved in:
4
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
5
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
6
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
7
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
8
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Saved in:
9
Place the good after the bad : effects of emotional shifts on consumer memory
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10011820292
Saved in:
10
Make me special : gender differences in consumers' responses to loyalty programs
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 545-559
Persistent link: https://www.econbiz.de/10009579993
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