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~isPartOf:"Marketing letters : a journal of research in marketing"
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Markenartikel
Advertising
34
Werbung
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Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
16
Journal of advertising research
13
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising
10
Journal of marketing communications
8
International journal of advertising : the review of marketing communications
7
Journal of promotion management : JPM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product & brand management
6
Journal of retailing and consumer services
5
European journal of operational research : EJOR
4
Psychology & marketing
4
The journal of brand management : an international journal
4
International journal of internet marketing and advertising : IJIMA
3
International journal of production economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global fashion marketing : JGfM
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Report / Marketing Science Institute
3
Advertising theory
2
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Europäische Hochschulschriften / 5
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of agricultural & food industrial organization
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Journal of wine economics
2
Markenartikel : das Magazin für Markenführung
2
Markenartikel heute : Marke, Markt und Marketing
2
Marketing : ZFP ; journal of research and management
2
Quantitative marketing and economics : QME
2
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Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
2
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
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