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Marketing letters : a journal of research in marketing
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How can machine learning aid behavioral marketing research?
Hagen, Linda
;
Uetake, Kosuke
;
Yang, Nathan
;
Bollinger, Bryan
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 361-370
Persistent link: https://www.econbiz.de/10012417690
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