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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~person:"Ramaswamy, Venkatram"
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Strategy & leadership : a publication of Strategic Leadership Forum
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Co-creation of value : towards an expanded paradigm of value creation
Ramaswamy, Venkatram
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 11-17
Persistent link: https://www.econbiz.de/10003912457
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