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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube
Wlömert, Nils
;
Papies, Dominik
;
Clement, Michel
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014470070
Saved in:
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Comment on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"
Tushnet, Rebecca
- In:
Marketing science
43
(
2024
)
1
,
pp. 13-15
Persistent link: https://www.econbiz.de/10014470079
Saved in:
3
Rejoinder on "Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation: quasi-experimental evidence from YouTube"
Wlömert, Nils
;
Papies, Dominik
;
Clement, Michel
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 16-19
Persistent link: https://www.econbiz.de/10014470080
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