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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Kumar, V."
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Kumar, V.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
10
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
7
Legends in marketing
7
Journal of international marketing
4
MSI reports : working paper series
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
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Springer Texts in Business and Economics
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Springer texts in business and economics
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Customer engagement marketing
1
Edward Elgar E-Book Archive
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Elgar original reference
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Faculty & research / Insead : working paper series
1
Foundations and trends in marketing : FTMKT
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
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1
Journal of service research : JSR
1
MIT sloan management review
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Marketing - wie Sie Kunden gewinnen und halten
1
Marketing mix decisions : new perspectives and practices
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Palgrave Executive Essentials
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Psychology & marketing
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Springer eBook Collection / Business and Management
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Assessing the influence of economic and customer experience factors on service purchase behaviors
Kumar, V.
;
Umashankar, Nita
;
Kim, Kihyun Hannah
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
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2
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
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