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~isPartOf:"Marketing strategy organization and implementation"
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Atuahene-Gima, Kwaku
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Marketing strategy organization and implementation
Innovation and knowledge : the Arrovian legacy
11
Change management ; Vol. 4
6
Innovation and entrepreneurship
6
Innovation and competition : the Schumpeterian legacy
5
Long term economic development : demand, finance, organization, policy and innovation in a Schumpeterian perspective
3
Strategy and globalization ; Vol. 4
3
Entrepreneurship and culture
2
Essays on the economics of intellectual property protection
2
Foundations of cross cultural management ; Vol. 4
2
Fundamentals of business strategy ; Vol. 6
2
Innovation and complexity : the Marshallian legacy
2
International management of research and development
2
Learning by organizations
2
Management of information systems
2
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
2
Marketing-mix strategies - product strategy and promotion strategy
2
Organization development - emerging issues and challenges
2
Organization development interventions
2
Brand management ; Vol. 3
1
Corporate governance : recent developments and new trends
1
Diversity and groups
1
Evolving and emerging issues in marketing strategy
1
Family business
1
Financing entrepreneurship
1
Foreign direct investment and the multinational enterprise
1
Fundamentals of business strategy ; Vol. 4
1
Harvard business review on pricing
1
Information systems, globalization and developing countries
1
Innovation and growth : the classical legacies
1
International entrepreneurship
1
Leading organizations : perspectives for a new era
1
Learning by populations of organizations
1
Managing challenges in a globalized world : dedicated to Prof. Dr. Manfred Perlitz
1
Managing learning and knowledge
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Michael Porter ; Vol. 4
1
Multinational enterprises and host economies ; Vol. 2
1
New technology-based firms in the new millennium ; Vol. 4
1
Operational integration
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Marketing's influence tactics in new product development : a study of high technology firms in China
Atuahene-Gima, Kwaku
;
Li, Haiyang
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2009
Persistent link: https://www.econbiz.de/10003836633
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Differential effects of the primary forms of cross functional integration on product development cycle time
Sherman, J. Daniel
;
Souder, William E.
;
Jenssen, Svenn A.
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2009
Persistent link: https://www.econbiz.de/10003836656
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