//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~subject:"Consumer behaviour"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Do expenditures other than ins...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
USA
2
United States
2
Advertising planning
1
Business organization
1
Food trade
1
Imitation strategy
1
Imitationsstrategie
1
Konsumentenverhalten
1
Lebensmittelhandel
1
Marketing management
1
Marketingmanagement
1
Sales promotion
1
Selling
1
Unternehmensorganisation
1
Verkauf
1
Verkaufsförderung
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Reprint
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Andrews, Demetra
1
Gelb, Betsy D.
1
Lam, Son K.
1
Published in...
All
Marketing-mix strategies - product strategy and promotion strategy
Corporate brand and corporate reputation
2
Cross-cultural and critical perspectives on brands
2
The evolution of brands : from signals of quality to storehouses of trust
2
Brand management ; Vol. 1
1
Brand management ; Vol. 4
1
Crisis management ; Vol. 3
1
History of marketing thought ; Volume 3
1
International marketing ; Vol. 2
1
International political economy ; Vol. 5
1
Key debates and contemporary issues in nonprofit marketing
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Marketing, ethics and society : critical reflections
1
Michael Porter ; Vol. 1
1
Michael Porter ; Vol. 4
1
Qualitative marketing research : approaches, techniques and analysis
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
-
2009
Persistent link: https://www.econbiz.de/10003836358
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->