Introduction -- Competing in the creative and cultural industries : the strategic way -- Diagnosing the problem and formulating a response -- Strategizing for experience providers -- Strategizing for bespoke singularities/one-offs -- Strategizing for the makers of reproducible products --...

1. Competing in the creative and cultural industries : the strategic way -- 2. Diagnosing the problem and formulating a response -- 3. Strategizing for experience providers -- 4. Strategizing for bespoke singularities/one-offs -- 5. Strategizing for the makers of reproducible products -- 6....