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~isPartOf:"Meddelanden från Svenska Handelshögskolan"
~subject:"Marketingtheorie"
~type_genre:"Accompanied by computer file"
~type_genre:"Graue Literatur"
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Meddelanden från Svenska Handelshögskolan
Working paper / Department of Economics, University of Cyprus
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Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
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2009
Persistent link: https://www.econbiz.de/10003932483
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Making sense of value and value co-creation in service logic
Grönroos, Christian
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Voima, Päivi
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2011
Persistent link: https://www.econbiz.de/10009423349
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