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The marketing strategy continuum: toward a marketing concept for the 1990's
Grönroos, Christian - 1990
Persistent link: https://www.econbiz.de/10000126349
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The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10000560572
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Relationship marketing : interaction, dialogue and value
Grönroos, Christian - 1997
Persistent link: https://www.econbiz.de/10000964747
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Lönar sig service och f°ar man betalt för den? : En teori om relationskostnader
Grönroos, Christian - 1996
Persistent link: https://www.econbiz.de/10000935151
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Service marketing theory : back to basics
Grönroos, Christian - 1998
Persistent link: https://www.econbiz.de/10000987032
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From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian - 1993
Persistent link: https://www.econbiz.de/10000873956
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An applied service marketing theory
Grönroos, Christian - 1980
Persistent link: https://www.econbiz.de/10002547083
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Marknadsorienterad företagsledning inom tjänstesektorn : ett organisatorisktproblem
Grönroos, Christian - 1978
Persistent link: https://www.econbiz.de/10002547174
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Service-oriented international marketing strategies : an overview
Grönroos, Christian - 1979
Persistent link: https://www.econbiz.de/10002547262
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What can a service logic offer marketing theory
Grönroos, Christian (contributor) - 2005
Persistent link: https://www.econbiz.de/10002688825